Director of Marketing
“Tech Wire Asia is a great marketing platform for an IT company like Cisco to reach out to targeted and relevant customers. The quality of content development was superb in terms of aligning to campaign objectives and the results and data show this.”
Our team at Tech Wire Asia delivered an all-round successful campaign reaching out to over 5 million eligible customers while engaging a pipeline of 138,823 prospects via immersive digital experience and coverage on the livestream event day in San Diego.
After working with Cisco on a range of branded content and social targeted campaigns, we identified the key markets and ran full spectrum advertising campaigns across social, display and programmatic remarketing to further amplify on Cisco’s solutions exposure to the quintessential technology adopters. From the most fundamental brand awareness messaging to the imperative conversion activity funnel, we deployed cross-device, cross-platform strategies to establish key data capture and guarantee optimal results throughout the event’s promotion.
Cisco were planning to live stream their US based event Cisco Live! from San Diego to potential customers in APAC. Looking to generate pre event registrations and worked with Tech Wire Asia to reach out to innovators, entrepreneurs, business managers and change makers across the continent who are passionate about technology and turning ideas into solutions.